On May 31 H&M's online shop and select brick-and-mortar locations will carry an apparel and accessories collection tied to Pride, which will include brightly colored tees, sequined shorts, and slogan sweatshirts-all priced under $50. H&M is the latest to show its support for Pride Month, which starts on June 1, and the LGBTQ+ community with the launch of its latest collection. In 2018 fashion brands aren't shy about voicing their values-and putting their money where their mouths (and their marketing campaigns) are.
